August 2025: Resources for Retailers

This is your August 2025 Retailer Resource Hub! Whether you’ve just stocked your shelves with our newest products or are eagerly awaiting your shipment, we’re here to support you. To help your customers better understand the value of Shannon Fabrics, we’ve curated a collection of tutorial videos and shot new photography to share with you to help you promote your latest purchases!

New Cuddle® Product Videos

Quilting Cuddle®

Product Video

Cloud Cuddle®

Product Video

Quilting Cuddle® is specially designed with quilters in mind! Unlike Luxe Cuddle®, this version features a shorter 2.5mm pile that plays nicely with cottons and quilting fabrics, making it ideal for quilt backs, baby blankets, and more.

In this video, we show what makes Quilting Cuddle® a must-have in any sewing room—from its softness and stability to how beautifully it finishes in quilted projects.

📹 Share this with your customers to help demystify minky in quilting—and boost their confidence (and cart sizes)!

Cloud Cuddle® is a game-changer for beginners and seasoned sewists alike! This exclusive double-sided Cuddle® minky fabric features a Digital Cuddle® print on one side and a soft white backing on the other—no additional backing needed.

🎥 Use this video to show your customers how simple and satisfying sewing with Cloud Cuddle® can be.

Luxe Cuddle®

Product Video

Embossed Cuddle®

Product Video

This close-up video highlights the rich texture and incredible softness of Luxe Cuddle® fabric—perfect for helping your customers fall in love before they even touch it.

📹 Use this video in your social posts, online shop listings, or in-store screens to showcase the high-quality look and feel that sets Shannon Fabrics apart.

Show your customers exactly what sets Embossed Cuddle® apart—rich texture, incredible softness, and that signature quality. This up-close video gives a tactile feel through the screen, making it easier than ever to market the magic of minky.

📲 Add this to your product pages, reels, or shop displays to help drive excitement and confidence in their purchase!

C3 Product Video

Learn all about our popular C3 minky! A top seller that delivers quality and versatility.

This quick video shows just how irresistible our Luxe Cuddle® fabric is—soft, plush, and perfect for baby gifts, cozy throws, and more. Share this with your customers to help them feel the texture, movement, and magic of Shannon Fabrics—right through the screen!

🎥 Add it to your social posts, product listings, or newsletters to bring the snuggle factor front and center.

Football Themed/Dorm, School Spirit & Back to School Cuddle® Image Library

Get Inspired for Back to School & Football Season! Explore our vibrant new image gallery filled with professional photos that celebrate school spirit in style. From dorm-ready setups and football-themed Cuddle® projects to cozy, back-to-school vibes — these Cuddle® creations are packed with personality and perfect for kicking off the school year in comfort.

Nursery Themed Cuddle® Image Library

Inspire Your Customers with Nursery-Perfect Cuddle® Projects! Looking for fresh content to help promote your Cuddle® minky in-store or online? Our newest professional photo gallery is ready to support your marketing! This dreamy nursery setup features soft sage greens and warm beiges, a machine-quilted baby blanket, a “Sweet Dreams” pillow, a plush dinosaur, a teddy bear, a lovie, and a stars-and-moons mobile—all made with cozy Cuddle®. Use these beautiful images to spark inspiration, showcase project potential, and help your customers picture the softness and charm Cuddle® can bring to any nursery.

Luxe Cuddle® Powderpuff Image Library

Untitled design (1)-Jul-29-2025-07-42-35-6744-PM

We've just added new, deeper, richer colors to the ultra-plush Luxe Cuddle® Powderpuff collection! Perfect for fall colorways and projects ahead. Explore our in-studio photography showcasing the color and texture of these new colors with the standard flat shots as well as staged shots that display this new Cuddle® draped. Perfect for use in marketing campaigns, website, advertisements, product promotions and more! New, deeper colors added include Crimson, Midnight, Nightfall, Spruce, Alloy, Purple Velvet, Think Pink, and Rum Raisin.

Use these Marketing Assets to Inspire your Customers!

Promote the newest Cuddle® collections and seasonal project ideas using our latest professional images and video content. These assets are ready to help you boost engagement, drive sales, and show your customers just how soft, versatile, and inspiring Cuddle® can be.

Post to Social Media:
Share photos and videos on platforms like Instagram, Facebook, and Threads. Use trending audio or themes (like #nurseryinspo or #cozyspaces) to increase reach, and write engaging captions that encourage saves, shares, and comments. Don’t forget to tag @shannonfabrics for a chance to be reshared!

Use Reels + Short-Form Video:
Short-form video is still king! Turn your favorite project shots into Reels or TikToks with behind-the-scenes clips, fabric close-ups, or quick tutorials.

Instagram Reels can now be up to 3 minutes long. As of January 2025, Meta officially expanded the maximum Reel length from 90 seconds to 3 minutes in response to creator feedback wanting more flexibility.

That said, although you can upload Reels that long, shorter clips (often 15–30 seconds) still tend to perform better. They get higher completion rates and are favored by Instagram’s algorithm for reach and engagement

Keep them under 30 seconds, and add subtitles for maximum accessibility and reach.

Create a YouTube Channel (or keep it updated!):
Establish your store as a go-to source for Cuddle® inspiration. Upload tutorials, unboxings, or seasonal lookbooks. Use keywords like “Cuddle fabric nursery ideas” or “DIY minky baby quilt” to make your content searchable.

Embed on Your Website:
Add photo galleries or videos to your homepage or product listings to help shoppers visualize how they can use what you sell. Showcase real projects made with the exact SKUs you stock!

Feature in Your Newsletter:
Videos and images add life to your emails. Feature a nursery project highlight, announce a new Cuddle® arrival, or link to a blog post full of seasonal inspiration. Pro tip: GIFs and stills work great too if video isn’t an option.

Share in Stories or Highlights:
Break longer content into short, engaging Stories on Instagram or Facebook. Add polls, stickers, or swipe-up links (if available) to boost engagement. Save key Stories in a Cuddle® highlight for ongoing visibility.

Tips to Keep in Mind: