August 2025: Resources for Retailers

This is your August 2025 Retailer Resource Hub! Whether you’ve just stocked your shelves with our newest products or are eagerly awaiting your shipment, we’re here to support you. To help your customers better understand the value of Shannon Fabrics, we’ve curated a collection of tutorial videos and shot new photography to share with you to help you promote your latest purchases!

Cuddle® Studio Tutorial Videos

How to Sew a Self-Binding Blanket with Cuddle®		How to Sew a Pillow with Cuddle®

Cuddle® Ambassador Ajaire demonstrates how to sew a a popular item, the Self-Binding Blanket using Cuddle® minky. This is one of our most requested projects and is the perfect way to welcome newcomers to Cuddle®! Ajaire is easy to follow as she walks you step-by-step, demonstrating every detail and imbuing her knowledge from years of sewing, sharing all her expert tips and tricks. A great beginner's project, easy to follow and fun to learn from!		Cuddle® Ambassador Ajaire demonstrates how to sew a pillow using Cuddle®. She walks you step-by-step, showing you every detail and imbuing her knowledge from years of sewing, sharing all her expert tips and tricks. A great beginner's project, easy to follow and fun to learn from!

How to Make a Luxe Throw Blanket with Cuddle®		How to Bind Your Blanket with Cuddle® Minky

Learn How to Make a Luxe Throw Blanket from expert sewist and Cuddle® Ambassador, Ajaire Parello. This is a super easy, super fun project that is perfect for beginner sewists or lifelong, seasoned sewists alike! A great gift for others or a beautiful home decor item to take home. For customers who are in love with their new Cuddle® minky and want to learn how to make beautiful home decor items with it, like a throw blanket, this is the perfect project for them to jump in and learn!		Learn How to Bind your Blanket with Cuddle®! Cuddle® Ambassador demonstrates every step, slowly and clearly, and shares her expert tips and tricks on how to get the very best result! Help your customers learn from the pros - Ajaire is a seasoned sewist and knows all the best ways to work with Cuddle®. This is an easy project for any sewist interested in sewing with Cuddle® - from a sewing newbie all the way to a seasoned sewing veteran. Because you can never have too many cozy blankets in your home!

Football Themed/Dorm, School Spirit & Back to School Cuddle® Image Library

Get Inspired for Back to School & Football Season! Explore our vibrant new image gallery filled with professional photos that celebrate school spirit in style. From dorm-ready setups and football-themed Cuddle® projects to cozy, back-to-school vibes — these Cuddle® creations are packed with personality and perfect for kicking off the school year in comfort.

Nursery Themed Cuddle® Image Library

Inspire Your Customers with Nursery-Perfect Cuddle® Projects! Looking for fresh content to help promote your Cuddle® minky in-store or online? Our newest professional photo gallery is ready to support your marketing! This dreamy nursery setup features soft sage greens and warm beiges, a machine-quilted baby blanket, a “Sweet Dreams” pillow, a plush dinosaur, a teddy bear, a lovie, and a stars-and-moons mobile—all made with cozy Cuddle®. Use these beautiful images to spark inspiration, showcase project potential, and help your customers picture the softness and charm Cuddle® can bring to any nursery.

Luxe Cuddle® Powderpuff Image Library

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We've just added new, deeper, richer colors to the ultra-plush Luxe Cuddle® Powderpuff collection! Perfect for fall colorways and projects ahead. Explore our in-studio photography showcasing the color and texture of these new colors with the standard flat shots as well as staged shots that display this new Cuddle® draped. Perfect for use in marketing campaigns, website, advertisements, product promotions and more! New, deeper colors added include Crimson, Midnight, Nightfall, Spruce, Alloy, Purple Velvet, Think Pink, and Rum Raisin.

Use these Marketing Assets to Inspire your Customers!

Promote the newest Cuddle® collections and seasonal project ideas using our latest professional images and video content. These assets are ready to help you boost engagement, drive sales, and show your customers just how soft, versatile, and inspiring Cuddle® can be.

Post to Social Media:
Share photos and videos on platforms like Instagram, Facebook, and Threads. Use trending audio or themes (like #nurseryinspo or #cozyspaces) to increase reach, and write engaging captions that encourage saves, shares, and comments. Don’t forget to tag @shannonfabrics for a chance to be reshared!

Use Reels + Short-Form Video:
Short-form video is still king! Turn your favorite project shots into Reels or TikToks with behind-the-scenes clips, fabric close-ups, or quick tutorials.

Instagram Reels can now be up to 3 minutes long. As of January 2025, Meta officially expanded the maximum Reel length from 90 seconds to 3 minutes in response to creator feedback wanting more flexibility.

That said, although you can upload Reels that long, shorter clips (often 15–30 seconds) still tend to perform better. They get higher completion rates and are favored by Instagram’s algorithm for reach and engagement

Keep them under 30 seconds, and add subtitles for maximum accessibility and reach.

Create a YouTube Channel (or keep it updated!):
Establish your store as a go-to source for Cuddle® inspiration. Upload tutorials, unboxings, or seasonal lookbooks. Use keywords like “Cuddle fabric nursery ideas” or “DIY minky baby quilt” to make your content searchable.

Embed on Your Website:
Add photo galleries or videos to your homepage or product listings to help shoppers visualize how they can use what you sell. Showcase real projects made with the exact SKUs you stock!

Feature in Your Newsletter:
Videos and images add life to your emails. Feature a nursery project highlight, announce a new Cuddle® arrival, or link to a blog post full of seasonal inspiration. Pro tip: GIFs and stills work great too if video isn’t an option.

Share in Stories or Highlights:
Break longer content into short, engaging Stories on Instagram or Facebook. Add polls, stickers, or swipe-up links (if available) to boost engagement. Save key Stories in a Cuddle® highlight for ongoing visibility.

Tips to Keep in Mind: