Welcome to our May 2025 Retailer Resource Hub! Whether you’ve just stocked your shelves with our newest products or are eagerly awaiting your shipment, we’re here to support you. To help your customers better understand the value of Shannon Fabrics, we’ve curated a collection of tutorial videos and shot new photography to share with you to help you promote your latest purchases!
Infinity Scarf Tutorial |
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Quilting with Cuddle® |
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| Cuddle® Ambassador Denise Davenport walks you through how to make one of our easiest and most popular projects, the Luxe Cuddle® Infinity Scarf. A perfect project to add to your accessory drawer to enhance your Winter wardrobe or to create a lovely gift for anyone who loves to stay warm, comfy and cozy during the colder months. Made with our free Cuddle® Infinity Scarf pattern, available on our free patterns page. |
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This livestream episode teaches you quilting techniques with Cuddle® fabric. In this episode Teresa demonstrates how to use a home sewing machine to make Cuddle®-backed quilts. She discusses how to sandwich a quilt, using a walking foot, and tools that will make it all easier. |
Machine Quilting Basics |
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How to Sew a Fitted Sheet (Queen sized) |
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| Learn Machine Quilting Basics with expert sewist and Cuddle® Ambassador Lisa Lueck. |
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Create a variety of fun designs from stuffed animals to pillows and more with our Dreamy Fur Fun Pack! A bundle comprised of one (38" x 19") piece Luxe Cuddle® Dreamy Fur and an assortment of five complimentary (9" x 12") C3 solid minky fabrics. Perfect for all skill levels! Find inspiration from one of our free patterns within our Learning Center or create an original design. |
If you've placed your orders for the Wee One Sweet Blossoms, Crazy 8 Daisy Delight, or new Tiny Tails Sweet Pea or Timber Grove Cuddle® Kits, we have new photography to share with you! Feel free to download and use for your website, social media or marketing materials!
Want to inspire your customers to create? We've got fresh new spring photography featuring a variety of Cuddle® projects in a whimsical Spring setting - from home decor items like Cuddle® throw pillows and blankets to adorable spring stuffies and even a charming child's spring outfit, all made with Cuddle®!
Use these Marketing Assets to Inspire your Customers!
Post to Social Media:
Schedule regular posts across platforms like Instagram, Facebook, and Twitter. Use captivating captions to encourage likes, shares, and engagement.
Create a YouTube Channel:Establish your store as an authority in your niche by uploading these videos to a YouTube channel. Use keywords to make your content searchable and drive traffic to your page.
Embed on Your Website:Feature your customer tutorial or product spotlight video on your homepage or product pages to bring your offerings to life.
Include in Your Newsletter:Make your email marketing stand out by adding a short video. A play button is always appealing and inviting!
Share in Stories:Break up longer content into bite-sized Instagram Stories or TikToks to grab attention fast. Add polls, questions, or stickers to boost interaction.
Have ideas for future videos or tip sheets that you'd like to offer to your customers? Email us at education@shannonfabrics.com.