Partnering for Success: Increase Your Sales with Shannon Fabrics Education

Workshop with National Educator Teresa Coates
Workshop with National Educator Teresa Coates

With more than a dozen trained educators across the United
States, Shannon Fabrics is leading the charge with in-store education. Hands-on
workshops, demonstrations, lectures, trunk shows and/or staff training are all
available with either a local ambassador (where available) or our National
Educator, Teresa Coates.

Have a Shannon Fabrics expert in your store to teach your choice of class(es) for up to three days.



We’ll provide:

  • One to three days with a Shannon educator
    in-store
  • One hour of staff training
  • Tip Sheets for using Cuddle®, Luxe Cuddle®, and
    Embrace®
  • Free Shannon Fabrics patterns for your customers
  • Recommended Notions handout
  • Step-outs for demonstrations
  • Finished display samples to promote class
  • Door prize
  • Marketing materials, including print and
    web-ready images
  • Promotion of your event on Facebook and
    Instagram
  • Promotion of your event in our consumer e-blast
  • Return of samples at our cost

Store provides:

  • Adequate space and supplies for class
  • Purchase of kits or yardage as needed for class
    choice
  • Supporting materials for purchase (patterns,
    notions, batting, tools)
  • Promotion of event on social media and in-store

Cost:

  • $199 half-day workshop with local educator
  • $399 full-day workshop with local educator
  • $995 one full day with national educator, $500
    each additional day

*Special offers available; please inquire

Available Workshops With Local Educators

Cuddle® Stitch and Flip Quilt Kit

Use a Bambino or Wee One quilt kit to make a quilt in a day!
Learn the techniques and tools that will make it quick and easy to sew Cuddle® kits
of all sizes.

Full-day workshop (6 hr. class)

Luxe Cuddle® Throw

Using four yards of Luxe Cuddle®, students will make a
beautiful throw for their home or for gifting. Learn techniques for cutting and
sewing Luxe Cuddle®.

Half-day workshop (4 hr. class)

Self-Binding Blanket

Using Cuddle®, Cuddle® Dimple or Luxe Cuddle® and Embrace® double
gauze, we’ll make a simple, mitered-corner blanket. Hotcake kits are a perfect
upsell for the class when starting with yardage. Make and sell your own kits,
if preferred.

Half-day workshop (3 hr. class)

Embrace® Double Gauze Infinity Scarf (or Cuddle Infinity
scarf)

Grab a yard of your favorite Embrace® double gauze and make
two scarves, perfect for accessorizing any outfit. A great gift, too! With just
two seams, it’s amazing how fast they are to make. (Luxe Cuddle® version makes
three scarves from one yard; the same technique is used for both class options)

Half-day workshop (1 hr. class)

Embrace® Double Gauze Apparel

Make a simple, breezy top with Embrace® double gauze. Learn
how the fabric can be used for apparel and get the inside scoop on tips and
techniques. Your choice of Bondi Top (Sew To Grow pattern) or Scout Tee
(Grainline Studio pattern). Not available with all educators.

Full-day workshop (6 hr. class)

Your local educator can do more than teach!

Whether you’re a new retailer or have sold Shannon Fabrics products for years, we are here to help you better serve your customer. Local educators can be hired for half or full days to do a variety of education- al events, including: a trunk show, make-n-takes, and in-person demonstrations.

They can also give you hands-on help at consumer sewing & quilting events. They will bring samples, tip sheets, handouts and giveaways to share with your customers. Bring in the experts and watch your sales soar!

For more information or to schedule your workshops, please contact Laura Garcia, Education & Events Coordinator at education@shannonfabrics.com or call her at 323-234-5252.

Workshop with National Educator Teresa Coates
National Educator Teresa Coates

Available Workshops With Our National Educator

In addition to the standard classes: Cuddle® Stitch and Flip Quilt Kit, Luxe Cuddle® Throw, Self Binding Blanket Embrace® Double Gauze Infinity Scarf, Embrace® Double Gauze Top

Luxe Cuddle® Stuffed Animals

Learn the tips and techniques that will take your handmade
stuffies from ho- hum to irresistible. You’ll learn how to cut and sew with
plush fabrics as well and which notions and tools are most useful for making stuffed
animals. Using Funky Friends Factory patterns; kits for Unicorn, Elephant and
Llama are available.

Full-day workshop (6 hr. class)

Terry Cloth (or Waffle Terry) Robes

Learn how to cut and sew with terry cloth fabrics and make a
scrumptious robe, perfect for lounging. Improve your set-in sleeves skills as
well as mastering belts that don’t roll and facings that lie flat. Use the Any
Season Robe Sewing Pattern book or preferred pattern.

Optional Add-on Workshop: Embrace® Double Gauze PJ pants

Full-day workshop (6 hr. class)

Embrace® Double Gauze Tunic or Dress

Make a flattering and fun tunic with Embrace® double gauze.
Learn how the fabric can be used for apparel and get the inside scoop on tips
and techniques. Your choice of Schoolhouse Tunic (Sew Liberated pattern) or
Urban Tunic (Indygo Junction pattern).

Full-day workshop (6 hr. class)

For more information or to schedule your workshops, please contact Laura Garcia, Education & Events Coordinator education@shannonfabrics.com or call her at 323-234-5252.

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Written by Michael Nystrom
Michael Nystrom is the Inbound Digital Content Manager at Shannon Fabrics. He is a two-time IRONMAN triathlon finisher, USC Trojan and self-proclaimed breakfast burrito connoisseur. When not swimming, cycling or running (or writing about all things fabric), he’s out catching some waves or chasing his dog, Dingo.